Onboarding eCommerce Accounts

Onboarding eCommerce Accounts

While most of our accounts are lead gen, we do provide management for eCommerce advertisers (e.g. shopping ads, retailers, ticket sales, etc). However, there are a couple of requirements for each platform that do not apply to normal lead gen accounts: 

• Google – A product feed setup in Google Merchant Center (add optimizing.sem@gmail.com with admin access at the account level) and eCommerce tracking setup in Google Analytics. We do not provide technical support. 

• Facebook - A catalog setup via the Facebook pixel in Catalog Manager. We can provide assistance on a limited number of merchant platforms. 

• Microsoft - A catalog setup in Microsoft Merchant Center and variable revenue conversion tracking setup. We do not provide technical support. 

• LinkedIn - Due to the high cost-per-thousand (CPM) for impressions, we recommend that our LinkedIn advertisers focus primarily on lead-gen efforts. 

During the management phase, we will need at least one week’s notice if you would like to adjust your offerings. 

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