Popular Articles
What is oxbird's process for developing ad copy?
We are firm believers in the value of A/B testing creative content in a controlled environment with the goal of producing statistically significant results. We've found that most accounts have a large number of ad groups with volume high enough to ...
Install and Share Access for Google Tag Manager
Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. --Google We use Google Tag Manager (GTM) as a simplified system for implementing conversion and ...
Verifying Your Website Domain & Configuring Web Events
"Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion ...
Why aren't my client's ads showing up when I search for them?
There are at least three possible answers: 1) You are not located in the targeted GEO: If your clients ads are targeting New York, NY, but you are in Buffalo, NY, you will not see your client's ads. 2) Your client doesn't have 100% search impression ...
How can we increase conversion volume?
This is a great question! There are many possible answers, but I'll give you one. A great way to increase conversion volume is by increasing conversion actions. For example, if it is a lead generation campaign, you are most likely tracking calls ...