FAQ
Does oxbird offer refunds?
Refunds are available only upon request. For onboarding, we will provide a full refund for any requests received within 5 calendar days of submitting the respective intake form. Cancellations take effect at the end of the billing cycle, although a ...
When should we think about increasing the budget for our account?
Our mantra at Oxbird has always been nail-it and scale-it. So what does that mean? The first few months of account management are geared towards gathering enough data to make statistically relevant optimizations. As optimizations are being made, ...
What are some ways we can track calls from our ads going to our landing pages?
Calls can be tracked via the Google Ads DNI snippet, Google Analytics, or a third party application. Google DNI - one way to track calls going to a landing page is by creating and installing a Google DNI (dynamic number insertion) snippet. Googles ...
What is oxbird's process for developing ad copy?
We are firm believers in the value of A/B testing creative content in a controlled environment with the goal of producing statistically significant results. We've found that most accounts have a large number of ad groups with volume high enough to ...
How does oxbird come up with minimum budget recommendations?
Answer: It depends on the platform. For Google Ads, Microsoft Ads, Yahoo! Gemini (AKA Oath Ads), and LinkedIn Ads - we do the following: 1) Determine average CPC 2) Multiply by 10 (to factor in 10 clicks per day) 3) Multiply by 30 (average number ...
How can we increase conversion volume?
This is a great question! There are many possible answers, but I'll give you one. A great way to increase conversion volume is by increasing conversion actions. For example, if it is a lead generation campaign, you are most likely tracking calls ...
Why aren't my client's ads showing up when I search for them?
There are at least three possible answers: 1) You are not located in the targeted GEO: If your clients ads are targeting New York, NY, but you are in Buffalo, NY, you will not see your client's ads. 2) Your client doesn't have 100% search impression ...